Saturday, July 16, 2011

iPhone & Android Apps for promotion

Smart phone is a trend, especially iPhone & Android. Most youngster and business may have one of this or both. And the advantages of iPhone & Android smart phone have much application software (apps) for using which can suitable the owner style.

So using app in marketing become common now. And most company starts to develop their company apps. Why need develop the apps for smart phone. It is because the number of user in iPhone & Android are increasing. If an apps are useful, have benefit and make more convenience for the user, it will be increase the download in the apple store or android market. Then will be increase the brand awareness to the user.

Pizza hut is a example. They develop the apps in especially for each country, such as in Hong Kong and USA …etc. The apps let the user can order the food in anywhere. It makes user more convenience.

However, something must pay attention. It is about information of the company products or services are the latest updated and all functions are workable . If not, will enhance the bad comment of the apps then will no user to download. Also, marketer or PR must need to handle it asap.

Friday, July 15, 2011

Chinese milk「舒化奶」in Transformer 3

Transformaer 3 acculmate 500 million dollars income over the world and over 10 millions audience to see this movie. As the Yili (伊利集團) place the product in that will be enhance the product「舒化奶」over the world. But the cost of this placement is 60 million dollars per second and it appear in the movie is 10 seconds.

Product of 「舒化奶」ref. :

That a good product placement of Chinese box milk「舒化奶」in a favourite movie Transformer 3.

Thursday, July 14, 2011

Anti-Mcdonald's Flash Game

Did you play a flash game which called anti-advergames?

Anti-advergames, are online games that target companies and corporations and take an activist position against such promotion of companies, products and viewpoints. They are the opposite of advergames. These games encourage players to question the motives, morals and social values of the companies they target.

The McDonald's Videogame is a good example of Anti-advergames.

It is an online game created by the Italian company La Molleindustria.
The McDonald's Video Game is a parody of the business practices of McDonald's, taking a tycoon style business operation game. The game presents the player with four views, the farmland, the slaughterhouse, the restaurant, and the corporate, and through each of these views, decisions can be made which will affect the fate of the player's company. 

In the game, the player plays the role of a McDonald's CEO, choosing whether or not to feed the player's cows, or plow over rainforests, or feed the player's cows to other cows. The player can also choose advertising strategies and public official corruption to counteract opponents of the player's actions.

Actually, it reflects the fact how Mc Donald’s affected the environment in the Earth already. People can understand and identify what should they do immediately, such as do not eat in Mc Donald’s.
I promise I will do so.

It is a good way to spread anti message and draw attention via a funny flash game.Let’s play together.

How I think a success of viral video marketing campaign

Viral video marketing campaign is so common now, especially for targeting young customer. Most company uses this method which wants to achieve the brand, product or service awareness. 

But how to achieve and how is a success viral video marketing campaign? Let start form some explanation
Viral marketing means spread a message of products or services which let customer has awareness, just like using word-of-mouth which is a common method. And now can use a social media tool – Facebook to share.
Video marketing means use a video to speak out a product or services though different channels which most use the youtube. If the heading of video is related to SEO wording which can enhance the video be seen when people searching.

An a viral video marketing campaign simple expansion is using a video which the content is about product or service then spread or share in a short time different online platform, such as facebook..etc.

The important elements of a success viral marketing campaign with video are creative and can make the buzz which word-of-mouth marketing. If have a good or bad buzz that the campaign for awareness is success. And how to handle if occur bad buzz that need related to the marketer or PR response. Then use Facebook to share video to friends or fans which can increase the speed of spread, such as my previous post, Budweiser. However, the production cost of video may be higher.

Finally, in my own view of this assignment for viral video marketing that has a very important element should be included that is Creative. A creative video which make audience have a smile or surprise, most related to lifestyle and a easy remember slogan will be enhance the success.

For example:
Kee Wah Bakery is a Hong Kong Traditional Chinese Bakery Brand. And have a Slogan “Hong Kong have own Souvenirs”  for their ad which is creative. If the marketing of Kee Wah posting their TV ad in youtube (already posted but lower rate of view and in Chinese version) with english version and send e-mail or or using facebook spread out to foreign customer.
Also using the keyword of “Hong Kong gifts” or “Hong Kong souvenir” for the heading of video in youtube and invitie to subscribe. Then may increase the sales of their products.

香港廣告: kee wah 奇華餅家(香港終於有手信)2006

Basic Tips for Marketing Video Making

Before making your video for marketing, there are few things you should do.

1. Defining Your Target Audience – Your target should be defined and well-known, because there is nothing worse than blind marketing.  Nowadays, billions of video uploaded to the Internet everyday. Therefore, you should fit to your audience need and interest in order to get there attention.

2. Defining Your Message – What  are you trying to tell your viewers? Your brand, new product or etc. Find it out and ensure that you are giving your viewers EXACTLY what they want.

3. Being Unique And Authentic – The more unique you can be the more you will get noticed and form buzz. So that you can get a viral (seen millions of times) effect.  It will be a new and memorable  experience for your viewers if you can do something that makes you stand out. Try to focus on your most effective traits and characteristics and incorporate them into your videos.

Viral marketing - Hui Lau Shan

Another example using viral marketing for local brand - Hui Lau Shan.

When you click the "玩樂在線" in their homepage, you can see that it enable you to design your own e-card in it's page. It's one kind of viral marketing and it enable you to forward your message to your friends and It can generate the awareness via your creative e-cards.

Besides, Hui Lau Shan also has it's brand page in facebook. If you click the "like" button and wirte down the your information to them, you will have chances to get the coupons and gifts from them. People like to have jetso without using any effort, so it's quite successful to attract the customers in this way.

As people need to visit their page regularly to know who can get the prizes, people would always have their brand in their mind and keep in touch with the brand.

It also have so e-coupon inside and you can forward the e-coupon to your friend via social network place.
Please find the link for it's homepage:

A common Video Marketing Platform – Youtube

Why Youtube ?
Because Youtube is the largest video sharing website now. It has the most traffic and the highest amount of users in it. It is a definitive place for getting your video for the public though this tool.

And why video marketing on Youtube better than traditional TV channel ?
Video marketing on Youtube works better than TV channel because it is cost free. And most people spend time on internet more than sitting in front of TV now.
The important point is quick response, have feedback of the content of video or promoting service or product. Then the marketer can modify the content of video in a short time.

What the tips of company when using Youtube for video marketing?
- Keep the company profile in Youtube account real and updated
- Invite and add your business partner or potential customer to subscribe
- share video with e-mail
- using Social Media platform to enhance the share speed : twitter, Facebook

For a company, using Youtube platform for video marketing to promote their product or services is a common tactic now. So correctly using the Youtube platform that can enhance company image and sales. However, the production cost of video may be also higher.

Wednesday, July 13, 2011

Panda Cheese "Never say no to panda"

Did you see a panda appear in supermarket or hospital?

Panda Cheese is a product of Egypt .The funny thing is people who say no to Panda Cheese, a naughty panda shows up and ruins their nice day.

Over millions of the click rate on Youtube until this moment.The key message is “never say no to panda”, it is simple and clear that people understand and remember easily. Lovely character and funny story line can lead to more popular and become a topic to discuss. 

Marketers should always develop creative and humor advertisement, and design how to spread via online channels. Facebook is a best way to promote due to relatively low cost and time unlimited.A good example is I got this video via Facebook, since my friends posted it in the wall.

Email Viral Marketing

For the past little while we have been engaged in email viral marketing. What is email viral marketing? Some kind of nasty computer virus? In fact, it's actually a very cost effective and legitimate way of getting the word out. It works pretty simply actually.

Step 1: You send out an email to your email list inviting them to participate in a contest.

Step 2: Your contest encourages recipients to send emails to friends, family and colleagues to sign-up for the contest. The more people that they email and who sign-up, the more entries they receive into the contest.

So if I email dozens of friends and then 16 register for the contest, I would receive 16 entries into the contest. The more people I refer and who register, the more entries I receive.

Step 3: Step back and watch the contest grow. Just like a virus, your friends are incited to email others and so on and so forth. Now all of sudden you have just created something viral.

Some offensive advertising - Coca Cola vs Pepsi

As we know, Coca Cola and Pepsi are the competitors, they often create a number of offensive advertising, because those ads are always be banned, therefore, YouTube will become the best channel for these ads.

These offensive advertising most of them are created by Pepsi and the number of views is always over a million times. In fact, will these offensives advertising affect a choice of consumer? Not really. But these types of ads are really success in the viral marketing.

The several advertising as below, I believe that you must watch the one of them. Is it interesting and remember this?

Viral marketing - Yakult

Yakult is one of famous brand in Hong Kong. When you think about this brand, what does this brand impress you most? I am sure to tell you that it's creative advertisement.

Let's see one of it's advertisement to recall your memory

When you find this video in youtube, you can see high click rate for it. Why the click rate of this video is so high? The reasons are creative and funny. Lots of company like to use creative advertisements to generate the awareness from the publics. As people like to share the happiness to others via social network places, creative ideas make their advertisements successful through viral marketing.

Yakult also post it's videos in their page and allowance you to click the share button to share their video to your friends in facebook. Also, It has it's brand page in facebook. You can click the like button and share it with your friends. If you are interested in Yakult, you can find the information of Yakult as below.

Yakult's Home page:

Example of viral marketing - Facebook

Facebook is one of the best tools of internet marketing and viral marketing. Black and White milk used the Facebook to promote the 70th Anniversary activity.

In order to collect all premiums from the game, people should “like” the Facebook fan page first, and then they need to upload the photo that they got from the restaurant after dinning. Hence, everybody will share the news of this game and also the photo to redeem the premium. 

On the other hand, this program used Facebook and forum to convert the news of the activity, so that the message is passed to a more comprehensive.

Black and White Milk Facebook Fan Page:

A bad case of viral marketing about Salt in China

A salt company in China has spread out a SMS message that salt can fight radiation. After that, queued of buying salt is appear in whole China. Then viral to the Hong Kong which also appear queued of buying salt.

Local and Foreign news has reported this news. Then become well-known over the world. After that, China and Hong Kong government need to have a speech to correct the message is not true.
蘋果日報 - 2011-03-18 - 中港澳盲搶鹽
Japan Radiation Fears Spark Salt Run in China by NTDTV in New York
In a marketing view, this salt company has a good marketing sense. And have a creativity message (rumors) and using a right tool (SMS) which most using for communication in China to delivery their message. But they also create a panic to the market. And need government help to solve this case.

So be a smart marketer which want to using viral marketing must be creative and using a right tool and no panic (ethics) to the market.

Tuttimelon –sold 100000 set coupon by well using the internet promotion platform

Group buying is becoming a popular internet shopping channel, and It attract more then 20000 Facebook fans and 45000 people to subscribe and visit their website . They are used to purchase their coupon daily

One of the advantage of using this channel for promotion is the Tuttimelon can draw the Customer attection successfully . In Fact , they sold 100000 set coupon in a very short period , it is not only earn a profit , but it is alos building up their brand name .

Group buying  provides a good chance for Tuttimelon to develop their a business , it becomes a famous yogurt in Hong Kong , Many people will be being  their fans and share their experience in their blog actively

"出親尖咀食飯最主要o既都係想去 The One Tuttimelon 做飯後甜品先真再加上最近團購左 Tuttimelon cash coupon, 當晚食完霞飛就順便出去兌換埋好抵呀今次o coupon $15元當 $40元使 ~ 所以唔好蝕底一次過買左30, 不過我相信我地食得咁密, 應該唔使一陣就會用晒! "

This successful case manifested the power of internet marketing which help company business to attract customers  and helps company pass out their messages efficiently

Tuesday, July 12, 2011

Jetdaisuke Channel – power of “Word of mouth”?!

“Mr. Daisuke” is not a superstar but it just a normal person like you and me. He is interested to try all innovative products and love to share the feeling and ideas after testing.

His video have no beautiful background, no any sound effect, or any famous idol. there are a common boy to share his experience during the recording vido . But it attracts 600,000 person-times to read and 30,000 people to subscribe for his video.
Some audiences would like to try or buy the products after watching his video.

" 同場加映,jetdaisuke 飲highball,第一啖飲完個樣唔湯唔水勁爆笑,

It is because people  believe his comments are reliable and neutral . It is no point for him to advertise with his pure background. It seems that it is a bit danger  , because there would be a negative impact to the product when his comment is bad. That’s proving that it is not easy to control the influence of the power of " word of month "

Monday, July 11, 2011

Evian 'We're All Babies Inside'

Two years after the worldwide success of “The Roller Babies”, which click rate is over 15,000,000 via Youtube and Facebook, and became one of the best viral video last year. Those babies are cute, do you think so?

In 2011,Evian also offers a new “Live young” experience: The “We’re All Babies Inside”, an interactive music video.Evian would like to show people how it affects on the body and claims its water supports the body's youth.

In this film, men and women are wearing a t-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. Their individual style and their personality embodying the new strap line of the brand: “Live Young”. 

Evian successfully spread their messages via online channels but how?

First, millions of people have watched the video within 3 months. Second, Evian well used babies be a younger image, match their key message “Live young”. Third,it included “humor” element into the video, most people will interest and share with friends via online channels.

Also, Evian finds a new way to increase sales that those t-shirt which shown in video can be bought online. I am interested to buy one since the print looks cute. Do you want one?
Let check as below link:

Golden Fired Chicken: a successfull story of online marketing

 Do you believe the forum can help you to start your own business successfully?
Golden Fired Chicken is a good example to prove the online marketing power.

At 23 November 2010, a golden member 莎蘭德」(Golden ID201420creating  a post , [玩命]開舖創業求店名, at golden forum to ask for opinion about creating a business and a shop name. Many members are interested in this post and it was a hot discussion at the forum.

At last, 莎蘭德summarized their opinions and set up a fired chicken shop at Shau Kei Wan one month later.
Moreover, they made a short film of this story and spread on the youtube very soon.

This advertising of short film not only attracts the attention of internet users but also the TV media.

This fervor makes the Golden Fired Chicken enjoy which earn good profit and popularity.
It is  no doubt that video marketing has became a powerful and an influential medium of advertising.

Viral Marketing - Koi Kei Bakery

I am going to introduce one of well known brand of Bakery - Koi Kei Bakery and how they use viral markeing to promote their product?

Most people like to take the advice from trust sources. When you decided to buy the product, you would seek the advices from your friends or search the comments in websites.

Have you ever heard the name "Cailan"? He is one of famous gourmet. Koi Kei Bakery have invited Cailan as their spokesman and have a a series of video to promote their products.
Koi Kei Bakery select Cailan as their representitive. because Cailan act as the quality sign of their product. In their webpage, they post lot of photos, video of Cailan. People can also review the comments of Cailan in Video one by one and It can give more confidence to the comsumers buy their products

There are also some unexpected comments for Cailan's video. It also help to disturbute their brand name via social network place like facebook or forum.

How do you think for the video? Let's see.

Home page

Sunday, July 10, 2011

Heineken the Date

Recently, Heineken through Wieden+Kennedy launched its new film, The Date, via its YouTube and Facebook pages. It tries to find fresh ways to flatter the Heinken drinker and showcase the man’s spectrum of skills.

In the video, we can see the pair enter a restaurant via a secret entrance, kicking off a series of encounters between the duo and a colorful cast of characters. The hero saves his girl from a near accident leaving the kitchen, only to impress her with his skills. Finally, they get and enjoy pairs of Heineken

I like the story line and characters most since Heineken tries to create great creative adventure as a man should have. The film helps to improve brand image and motivate people emotion. This engages people want to have Heineken and enjoy an exciting experience with Heineken.  
However, it seems focus on men’s market only but not women’s.

I am looking forward the next film by Heineken.

Here is making of The Date:

Viral marketing platform in different places

When we talk about the most famous online social network platform for viral marketing, most of you would appear facebook in your mind. Of course, facebook is very popular for viral marketing of the world.

But if you ask the same question in China, the answer would be totally different. Most of chineses' anwsers would be Weibo.Weibo is another online social network platform like facebook, but Weibo is more localized and more touch to Chinese people.

As different countries would have different social and communication perferences, one platform cannot be always applied to all countries. It's very important to know what online sources are dominant in that country and it lead the success of the viral marketing.

Subservient Chicken - Burger King

Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness whether they are carried out online or offline.

Subservient Chicken (Burger King)
This website launched in 2004 and racking up an amazing 46 million views in the first week Subservient Chicken is deserving of a place on any viral marketing list.

The site, at, features a chicken-suit-garbed human embodying the classic BK tagline, “Have it your way.” In a nod to adult “cam” sites, users type in commands and the bird obeys. Visitors are eating it up — and, Burger King hopes, consuming large quantities of its TenderCrisp chicken sandwich as well. The site is part of an integrated campaign for the new product.
“It was important to us to get to the elusive adults in their early twenties and thirties, the 18- to 34-year-old men, the so-called missing men who aren’t watching TV,” said Blake Lewis, a spokesperson for Burger King, which is controlled by Texas Pacific Group. “This audience embraces the Internet.” Lewis said the site got 46 million visits between its launch Wednesday, April 7 and the following Wednesday.